Leolab is a graphic design studio founded in 2010.

Our approach is simple: we listen to our clients, we understand their needs and we solve their problems. Whether the project involves brand development, packaging design or signage, our approach is to intuitively integrate these different disciplines to come to an optimal solution. We value good concepts, creative thinking and proper production techniques.

We believe in the power of meaningful and honest design.

Our Services & Areas of Expertise:

We provide integrated design and consultancy services including; brand identity design, brand strategy, creative direction, editorial, print, packaging, digital illustration, collateral design development and signage design.

We have a great deal of experience on the hospitality sector, including restaurants, hotels and real estate. We believe that design experiences have to be integral, that’s why we take the creative process very seriously and we shape every brand detail by detail.

Our Story:

Start small and remain small, that has always been our premise. It all began in 2010 when Leonardo Paz (leolab’s founder) got back from Barcelona after finishing his masters degree. The dream was to build a boutique studio that would focus on high quality design and personalization. We started in a small industrial loft in Mexico’s City hip neighborhood ‘La Condesa’ and we worked very hard to get those dream projects and to build a good reputation. Soon we found ourselves working with the best clients and coolest projects. We were lucky enough to become part of Mexico’s City new design boom era and have been ever since.