ABOUT US

LEOLAB IS A GRAPHIC DESIGN FIRM FOUNDED AND BASED IN MEXICO CITY SINCE 2010. THE STUDIO’S SPECIALITY IS CORPORATE IDENTITY DESIGN, VISUAL COMMUNICATION AND GRAPHIC PRODUCTION. OUR PREMISE IS CLEAR AND SIMPLE: TO OFFER A MAXIMUM DEGREE OF QUALITY, ATTENTION AND DETAIL PROJECT BY PROJECT. WE BELIEVE IN THE POWER OF GOOD AND HONEST DESIGN.
What We Do
BRAND STRATEGY / CREATIVE & ART DIRECTION / NAMING / BRAND IDENTITY / PACKAGING DESIGN / PRINT & DIGITAL DESIGN / EDITORIAL DESIGN / BRANDED COLLATERAL / MARKETING COLLATERAL / SIGNAGE & WAYFINDING

About Leonardo Paz

Mexico City, 1983.
Passionate about music, photography, visual communication and design in all its disciplines becomes an Industrial Designer in 2006 at ITESM (Instituto Tecnológico y de Estudios Superiores de Monterrey, Campus Ciudad de Mexico).
He has a specialization in Visual Communication at UTS (University of Technology Sydney, Australia) as well as a Master’s Degree in Design and Graphic Production at ELISAVA (Escola Superior de Disseny, Barcelona, Spain).
In February 2010 he founded leolab in Mexico City. Through experimentation with materials and creative processes, leolab creates strong links between brands and their target market, designing a powerful and honest visual universe and graphic language.
After 10 years of launching leolab, Leonardo has designed more than 300 brand systems and has participated as a speaker in numerous design festivals and international workshops.
Speaker at:
– Semana del diseño (Tec de Monterrey, Mexico City, 2012)
– Congreso Dejando Huella 17 (Querétaro, 2014)
– Tabú, congreso de diseño (Universidad Anahuac, Tampico, 2015)
– “La importancia del branding” (Tec de Monterrey, Mexico City, 2015)
– Workshop Internacional de Diseño (Universidad Finis Terrae, Santiago, Chile, 2015)
– 6to encuentro internacional AAMPI (Asoc. Int. para la protección de marcas y propiedad intelectual, Mexico City, 2017)
– Distrito Emprendedor: Noches Distrito (Mexico City, 2017)
– Workshop Internacional de Diseño (Universidad Finis Terrae, Santiago, Chile, 2017)
– Time Machine, Universidad del Pedregal (Mexico City, 2017)
– Hipercreativo “El que con lobos anda” (Toluca, 2018)
Some publications:
– Unpack Me! New Packaging Design (Wang Shaoqiang)
– Asia Pacific Design No. 9 (Sandu Publishing, Honk Kong)
– Asia Pacific Design No. 9 (Sandu Publishing, Honk Kong)
– Asia Pacific Design No. 10 (Sandu Publishing, Honk Kong)
– Asia Pacific Design No. 11 (Sandu Publishing, Honk Kong)
– Asia Pacific Design No. 12 (Sandu Publishing, Honk Kong)
– Asia Pacific Design No. 14 (Sandu Publishing, Honk Kong)
– Optimum Type (Sandu Publishing, Hong Kong)
– De la creatividad a la Innovación:200 Diseñadores Mexicanos (Editorial Designio)
– IDN International Designers Network magazine Vol. 21
Other Publications: Folio, LeFourquet, Persona Grazia, RSVP Excelsior, Coolhuntermx, Revista Código, etc.
Imparted workshops:
– Diseño Vectorial (Tec de Monterrey, Mexico City, 2012)
– Branding personal (Tec de Monterrey, Mexico City, 2013)
– Workshop diseño de identidad gráfica (Universidad Finis Terrae, Santiago de Chile, 2015)
– Diseño y producción gráfica (Tipos libres, Querétaro, 2017)
– Workshop branding (Universidad Finis Terrae, Santiago de Chile, 2017)